PRIVACY POLICY

FX Web Media LLC ("Company," "we," "us," or "our"), a Texas limited liability company based in Midlothian, Texas, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at betterthanyouragency.com, use our services, or interact with us in any capacity.

By accessing our website or using our services, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

We collect information in several ways depending on how you interact with us:

Information You Provide Directly

• Contact information — Name, email address, phone number, and business name when you fill out a contact form, request a consultation, or sign up for our services.
• Account information — Login credentials and profile details when you create an account to access our dashboards or digital products (such as the LeadFX dashboard or DEAD ADS course).
• Payment information — Billing details processed through Stripe. We do not store your full credit card number, CVV, or expiration date on our servers. All payment processing is handled by Stripe in accordance with PCI-DSS standards.
• Communications — Messages, emails, and other correspondence you send to us, including through contact forms, email, phone, or social media.
• Survey and feedback responses — Information you provide through quizzes, surveys, or feedback forms on our website.

Information Collected Automatically

• Device and browser information — IP address, browser type and version, operating system, device type, and screen resolution.
• Usage data — Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths through our website.
• Location data — Approximate geographic location based on your IP address. We do not collect precise GPS location.

Information from Third Parties

• Authentication providers — If you log in through a third-party authentication service, we receive your name, email, and profile identifier from that provider.
• Advertising platforms — We may receive aggregated performance data from platforms like Meta and Google related to advertising campaigns we manage on your behalf.

We use the information we collect for the following purposes:

• Providing services — To deliver the marketing, lead generation, video production, and other services you have engaged us for.
• Account management — To create and manage your account, provide access to dashboards and digital products, and process your transactions.
• Communication — To respond to your inquiries, send service-related updates, and provide customer support.
• Improvement — To analyze usage patterns and improve our website, services, and user experience.
• Marketing — To send promotional communications about our services, with your consent where required by law. You may opt out at any time.
• Legal compliance — To comply with applicable laws, regulations, and legal processes.
• Security — To detect, prevent, and address fraud, security issues, and technical problems.

LeadFX is our proprietary lead generation system. The following data practices apply specifically to LeadFX:

• Lead data ownership. Lead data generated through LeadFX campaigns is provided exclusively to the subscribing client for the duration of their active subscription. We do not sell, share, or distribute lead data to other clients or third parties.
• Data collection methods. Lead information is collected through interactions with our marketing campaigns. Leads voluntarily provide their information through these interactions.
• Data retention. Lead data is retained in the client's dashboard for the duration of their active subscription. Upon cancellation or termination of services, dashboard access is revoked. Archived lead data may be retained for up to 90 days following termination for administrative purposes, after which it will be deleted.
• Client responsibilities. Clients who receive lead data through LeadFX are independently responsible for their own compliance with all applicable privacy laws, including the TCPA, CAN-SPAM Act, and any state-specific regulations, when contacting or communicating with leads.

We use cookies and similar tracking technologies to enhance your experience on our website. These include:

Essential Cookies

Required for basic website functionality, including authentication, session management, and security. These cookies cannot be disabled without affecting site functionality.

Analytics Cookies

We use analytics tools to understand how visitors interact with our website. This helps us improve our content, layout, and user experience. Analytics data is collected in aggregate and does not personally identify individual users.

Advertising and Retargeting Cookies

When managing advertising campaigns, we may use tracking pixels and cookies from platforms such as Meta (Facebook/Instagram), Google, and TikTok. These technologies help measure ad performance and may be used for retargeting purposes. You can manage your preferences for these cookies through your browser settings or the respective platform's privacy controls.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being set. Please note that disabling cookies may affect the functionality of our website.

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers. We share information with trusted third-party service providers who assist us in operating our business, including payment processors (Stripe), hosting providers, analytics services, and email delivery platforms. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Advertising platforms. When managing advertising campaigns on your behalf, we may share necessary information with platforms such as Meta, Google, and TikTok to execute and optimize campaigns.
• Legal requirements. We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers. In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encrypted data transmission (SSL/TLS) for all website communications
• Secure authentication and session management
• Regular security assessments and monitoring
• Limited access to personal information on a need-to-know basis
• PCI-DSS compliant payment processing through Stripe

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.

We are committed to compliance with the Telephone Consumer Protection Act (TCPA) and related regulations:

• We do not make automated calls or send automated text messages to consumers without their prior express consent.
• When leads provide their phone number through our campaigns, they are consenting to be contacted by the specific business whose campaign they interacted with — not by FX Web Media or any other third party.
• Our clients who receive lead data through LeadFX are independently responsible for maintaining their own TCPA compliance, including obtaining any additional consent required before making calls or sending texts.
• We maintain records of consent where applicable and make them available to clients upon request.

We comply with the CAN-SPAM Act for all commercial email communications:

• All commercial emails clearly identify FX Web Media LLC as the sender.
• Subject lines accurately reflect the content of the email.
• All commercial emails include a clear and conspicuous unsubscribe mechanism.
• Unsubscribe requests are honored within 10 business days.
• Our physical mailing address is included in all commercial emails.
• We do not use deceptive subject lines or false header information.

To unsubscribe from our marketing communications, click the "unsubscribe" link in any email or contact us directly at the information provided below.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child under 18, please contact us immediately.

Depending on your location, you may have certain rights regarding your personal information:

• Access. You may request a copy of the personal information we hold about you.
• Correction. You may request that we correct inaccurate or incomplete personal information.
• Deletion. You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-out of marketing. You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
• Data portability. Where applicable, you may request a copy of your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us using the information provided in Section 15 below. We will respond to your request within 30 days. We may require verification of your identity before processing your request.

If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (TDPSA), including the right to access, correct, delete, and obtain a copy of your personal data, as well as the right to opt out of the processing of personal data for targeted advertising, sale of personal data, or profiling.

To exercise your rights under the TDPSA, please contact us using the information in Section 15. We will respond to verified requests within 45 days. If we are unable to fulfill your request, we will provide an explanation and information about how to appeal our decision.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary based on the type of data:

• Account data — Retained for the duration of your active account, plus 90 days after account closure.
• Transaction records — Retained for 7 years to comply with tax and accounting requirements.
• Marketing communications — Contact information is retained until you unsubscribe, after which it is removed within 30 days.
• Website analytics — Aggregated analytics data is retained indefinitely. Individual session data is retained for up to 26 months.
• LeadFX data — Retained for the duration of the client's active subscription, plus 90 days following termination.

Our website may contain links to third-party websites, services, and platforms. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. Third-party services we may link to or integrate with include:

• Stripe (payment processing)
• Meta / Facebook / Instagram (advertising and social media)
• Google (advertising, analytics, and maps)
• TikTok (advertising and social media)

Each of these services has its own privacy policy governing the collection and use of your information.

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is being handled, please contact us:

We reserve the right to update this Privacy Policy at any time. Changes will be effective immediately upon posting to our website with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

For material changes that significantly affect how we handle your personal information, we will make reasonable efforts to notify you via email or through a prominent notice on our website at least 15 days before the changes take effect.