DEAD
ADS
The Owner's Guide
Know what good marketing looks like — before you pay for it.
Presale live. First 50 buyers save $200. Course launches May 1st.
You're paying for marketing you can't evaluate.
An agency sends you a report. It's full of numbers you don't understand. They tell you "it's working" but your phone isn't ringing any more than before. You're spending thousands a month and you have no idea if it's money well spent — or money well wasted.
DEAD ADS doesn't teach you how to become a marketer. It teaches you how to think like one — so you can tell the difference between an agency that's getting results and one that's getting paid to waste your money. It's the owner's manual for your marketing budget.
And with AI tools built into the curriculum, you'll be able to audit reports, check your agency's work, and ask the right questions — in minutes instead of hours. The playing field just got leveled.
See What They See
Learn the same frameworks agencies use — so you can read their reports, understand their strategy, and know if it's working.
Hold Them Accountable
Know exactly what questions to ask, what numbers matter, and when it's time to have a hard conversation — or find someone better.
Use AI as Your Auditor
Paste in any report, ad copy, or campaign data and let AI tell you what's working, what's not, and what to ask your agency next.
ALL EPISODES
11 episodes. Each one teaches you what to look for, what questions to ask, and how to tell if your marketing is actually working.
Why Your Ads Aren't Working
The ALP system — Audience, Landing Page, Profit. These are the three things every agency should be getting right. After this episode, you'll know exactly what to look for — and what questions to ask.
Finding Your Money List
Hot, Warm, and Cold audiences — what they are, why they matter, and how to tell if whoever's running your ads is actually targeting the right people or just burning your budget.
Making Ads People Actually Stop For
The Hook, Story, Offer formula that separates ads that work from ads that burn money. After this, you'll be able to look at any ad — yours or a competitor's — and know if it's built to convert.
What a Real Campaign Looks Like
What a properly built campaign looks like from the inside — the structure, the budget, the testing. So when someone shows you their 'strategy,' you'll know if it's real or BS.
The Page That Makes Them Call You
The 5-section landing page blueprint that converts. If your agency sends traffic to a bad page, this is where the money dies. After this episode, you'll spot a broken landing page in 10 seconds.
Turning Leads Into Money
The 5-step follow-up system that closes 2-3x more leads. Most agencies generate leads and call it a day. This episode shows you what should happen after the lead comes in — and how to hold your team accountable for it.
Getting the "Almost" Customers Back
The 3 retargeting ad types that bring back people who almost bought. If your agency isn't running these, they're leaving your money on the table. You'll know exactly what to ask for.
Reading Your Numbers Like a Pro
The only 5 numbers that actually matter. After this episode, you'll be able to open any ads dashboard or agency report and know in 30 seconds if your money is working or being wasted.
Content That Makes Your Ads Work Better
How organic content feeds your paid ads and makes everything cheaper. You'll learn what to ask your content team for — and how to tell if they're actually helping your ad performance.
Scaling Up Without Blowing Up
The 20% rule for scaling ad spend. How to know when it's time to invest more — and how to tell if your agency is scaling too fast, too slow, or just spending more without better results.
The AI Shortcut
How to use AI to audit your agency's work, analyze your own numbers, and ask the right questions — in minutes instead of hours. The unfair advantage that puts you back in control.
TY SHERRELL
I'm not a guru. I don't have a course empire or a rented Lamborghini. I run an agency in Dallas called FX Web Media. We make ads work for local businesses — restaurants, contractors, med spas, the people who actually keep this economy running.
I built this series because I got tired of watching business owners get ripped off by agencies that hide behind jargon and dashboards full of numbers that don't mean anything. You deserve to understand what's happening with your money.
Everything in DEAD ADS is the same system I use for clients who pay us $4,500 a month. I'm giving it to you for $299 during the presale because informed business owners make the best clients. When you understand what good marketing looks like, you either hire smarter — or you hire us knowing exactly what you're getting. And if you do hire us? That $499 gets applied to your first month.
"I'd rather show you how it works than convince you I'm smart."
THIS IS FOR YOU IF
LOCK IN YOUR SPOT
The first 50 buyers get DEAD ADS at a $200 discount — plus your $499 service credit still applies.
- 11 episodes — no filler, no fluff
- Learn what good marketing looks like
- Know what questions to ask any agency
- AI tools to audit reports in minutes
- The same system agencies charge thousands for
- Built for business owners, not marketers
- $499 credit toward your first month with FX Web Media
- Full refund available before May 1st launch
Presale: Course access will be delivered on May 1, 2026. Full refund available if requested before launch date. The $499 service credit is applied toward your first month of FX Web Media marketing services, is non-transferable, has no cash value, and must be redeemed within 12 months of purchase.
PREFER TO READ?
Everything you need to know about what to look for in your marketing — in one book.
DEAD ADS: THE AUTOPSY
The essential guide for business owners who want to know what to look for — before they spend another dollar on marketing.
First 50 buyers get a $499 credit toward FX Web Media services. Must redeem within 90 days of purchase. 50 of 50 spots left.
- Red flags that mean your agency is wasting your money
- What a properly built campaign actually looks like
- The 5 numbers that tell you everything
- Questions to ask before hiring any agency
- How to read ad reports like a pro
- What good marketing looks like vs. what you're probably getting
Digital product — instant PDF delivery after purchase. The $499 service credit is available to the first 50 ebook buyers, is non-transferable, has no cash value, and must be redeemed within 90 days of purchase toward FX Web Media marketing services. All sales are final — no refunds on digital products.
READY TO HAND IT OFF?
DEAD ADS teaches you what good marketing looks like. FX Web Media does it for you.
We run the entire system — Meta ads, video production, landing pages, follow-up, content, the works. One team. One monthly fee. No guessing.
Starting at $4,500/month — everything included.
DEAD ADS buyers get $499 off their first month. Get early bird access for just $299.
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