Case Study

HOW FX WEB MEDIA
WENT FROM INVISIBLE
TO #1 ON AI SEARCH

We used our own AI Search Visibility service on ourselves first. Here's exactly what we did, how long it took, and the results — documented step by step so you can see exactly what we'll do for your business.

From 0 AI mentions to recommended on ChatGPT, Google AI & Perplexity in 4 weeks
The Problem

WE WERE INVISIBLE TO AI

Despite being one of the most established marketing agencies in Ellis County with a decade of experience and clients like Troy Aikman, Shinedown, and Ford — FX Web Media did not appear in a single AI search result. When potential customers asked ChatGPT, Google AI, or Perplexity for "the best marketing agency in Ellis County," our competitors showed up. We didn't.

This is the same problem facing 98.8% of local businesses. AI platforms don't know you exist unless your digital presence is structured in a way they can understand. Having a great website isn't enough — you need the right technical signals.

Before & After

WHAT AI SAID ABOUT US

"Best marketing agency in Ellis County"
Before

Not mentioned — competitors like Chase Life Marketing and NAVI Marketing appeared instead

After

FX Web Media recommended as #1 full-service marketing agency in Ellis County

"Video production company near Midlothian TX"
Before

Not found — Dallas-based companies dominated results

After

FX Web Media featured with cinema-grade production capabilities highlighted

"AI search visibility agency Texas"
Before

FX Web Media not indexed for this service category

After

FX Web Media listed as one of the few Texas agencies offering AI Search Visibility

"LeadFX lead generation"
Before

No results — proprietary product not indexed

After

Full description of LeadFX platform and capabilities surfaced in AI responses

Results

THE NUMBERS

AI Platforms Indexed
Before0 of 3
After3 of 3
Schema Markup Types
Before0
After3 (LocalBusiness, WebSite, FAQPage)
Directory Listings
Before~5 (inconsistent)
After50+ (consistent NAP)
Ellis County Keywords Ranking
Before0
After15+
AI Crawler Access
BeforeNo robots.txt
AfterExplicit Allow for all AI bots
Time to First AI Mention
BeforeN/A
After~2 weeks
Process

EXACTLY WHAT WE DID

This is the same process we follow for every client. No secrets, no black boxes — just systematic optimization.

Week 1Audit & Baseline
  • Searched for FX Web Media across ChatGPT, Google AI, and Perplexity
  • Checked robots.txt — did not exist (404 error)
  • No LocalBusiness schema markup found on website
  • Inconsistent NAP (Name, Address, Phone) across directories
  • Not listed on Yelp, BBB, or Clutch for Ellis County
  • Competitors like Chase Life Marketing and NAVI Marketing had stronger directory presence
Week 1-2Technical Foundation
  • Added comprehensive LocalBusiness JSON-LD schema markup
  • Created robots.txt explicitly allowing GPTBot, PerplexityBot, ClaudeBot, Google-Extended
  • Added geo meta tags (geo.region, geo.position, ICBM) for Midlothian, TX
  • Implemented canonical URLs and comprehensive Open Graph tags
  • Added Twitter Card meta tags for social sharing
  • Created FAQPage schema with Ellis County-specific Q&A
Week 2-3Content Optimization
  • Built dedicated Ellis County service area page (/ellis-county)
  • Created SEO-optimized URLs: /marketing-agency-ellis-county, /marketing-agency-midlothian-tx
  • Wrote 6 Ellis County-specific FAQ entries targeting AI query patterns
  • Added detailed service descriptions with local context
  • Included areaServed schema for all Ellis County cities
  • Created testimonials with location-specific attribution
Week 3-4Directory & Listing Sync
  • Claimed and optimized Google Business Profile
  • Submitted to 50+ business directories with consistent NAP
  • Created Yelp business page for Ellis County
  • Updated Facebook page location and service details
  • Submitted to industry-specific directories (Clutch, DesignRush)
  • Ensured all listings point to betterthanyouragency.com
Week 4+Monitoring & Results
  • AI crawlers indexed the new structured data within 2 weeks
  • FX Web Media began appearing in ChatGPT recommendations for Ellis County
  • Google AI Overviews started featuring FX Web Media for local marketing queries
  • Perplexity AI included FX Web Media in marketing agency recommendations
  • Ongoing monthly monitoring and content updates

WHAT THIS MEANS FOR YOU

We did this for ourselves first because we believe in eating our own cooking. Now we do the exact same thing for every FX Web Media client — and it's included in every partnership at no additional cost.

Same Process

Every step documented above — schema markup, robots.txt, content optimization, directory sync — we do for your business.

Same Timeline

Most businesses see their first AI mention within 2-4 weeks. Full optimization typically takes 30 days.

Included Free

AI Search Visibility is included in every FX Web Media partnership. No upsell, no extra fee. It's part of the package.

READY TO BE THE ANSWER?

When customers ask AI "What's the best [your industry] near me?" — will they find you? Call Ty and let's make sure the answer is yes.

FX Web Media

Cinema-quality production and full-service marketing. One team. Everything your brand needs. Based in Texas.

FX Web Media LLC does not guarantee any specific results, outcomes, leads, sales, conversions, revenue, or return on investment. All statistics, case studies, testimonials, and performance metrics shown on this website are based on individual client experiences and are not typical. Your results will vary based on industry, market conditions, budget, and other factors. All advertising spend is the sole responsibility of the client and is billed directly by the advertising platform (Meta, Google, etc.) — FX Web Media does not collect, hold, or mark up ad spend. Services are subject to our Terms of Service. By engaging with our services, you acknowledge that no specific outcome has been guaranteed or implied.

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